The Body Shop

Rick Primerano

Rick Primerano

Owner & Personal Trainer

From an early age, Rick Primerano was captivated by the power of physical fitness and the discipline it demands. Growing up, Rick rigorously trained for sports performance, leveraging his teenage years to build a foundation that would support his athletic and professional future. After an impactful college football career, Rick decided to elevate his passion for training by entering the competitive world of men’s open bodybuilding. His dedication paid off when he clinched the prestigious 2012 NPC Mr. Buffalo overall title, among numerous other accolades.

PERSONAL EXPERIENCE

Rick’s journey into professional fitness began at the age of 19 when he started acquiring his fitness certifications. His early career saw him taking on clients, sharing his expertise and passion while continuously learning and growing alongside them. His commitment to fitness is more than just a career; it’s a lifelong passion that has driven him to constantly improve and expand his skill set.

After years of renting space and perfecting his craft, Rick’s dream of having his own space materialized through The Body Shop—a state-of-the-art personal training studio built as an extension of his home in Niagara Falls, New York. This venture marks over 18 years in the business, during which Rick has not only shaped his physique but also the lives of countless others who have walked through his gym doors.

At The Body Shop, Rick and Leanne offer a comprehensive range of training services tailored to meet the individual needs of each client. From one-on-one personal training sessions to group classes and specialized athletic performance coaching, Rick’s expertise ensures that everyone, regardless of their fitness level or background, receives the highest quality of training.

Rick’s commitment to his clients and his craft is evident in every aspect of The Body Shop. His philosophy revolves around the belief that with the right guidance, everyone can surpass their perceived limits and achieve their best physical self. Join Rick at The Body Shop and transform your fitness journey under the mentorship of one of Western New York’s premier fitness experts.